JUAL EBook Marketing Management 14e By Kotler

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Kondisi Barang : Baru

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Lokasi Seller : DKI Jakarta


Description :







For undergraduate and graduate courses in marketing management.



Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.



The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.



Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.



ISBN : 9780273753360, Author : Kotler, Publisher : Pearson - 2012, Paperback : 816 pages



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* EBook dalam bentuk CD, format .Pdf bisa dibaca di Laptop, PC, Smartphone



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